CREATING SUSTAINABLE BRAND IMPACTBuilding a sustainable brand impact not only generates strong associations about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of a comprehensive phi
CREATING SUSTAINABLE BRAND IMPACTEstablishing a resilient brand impact not only helps create favourable impressions about the brand but also allows organizations to support sustainable growth in the long term. A brand’s sustainability is its ability to thrive and expand today without jeopardizing its future development potential. It is more of a
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